Today, there include
three categories of online pharmacy. Here which include organized e pharmacy, non
organized e-pharmacy, Illegal
international trade through e-pharmacy etc.
In organised e-pharmacy, medicines
are dispensed by registered pharmacists in a temper proof pack and here with
the most advanced technology aligned with their processes, they could keep track
of each and every order. They can prevent self-medication and drug abuse. In non-organized
pharmacy, medicines are ordered without any valid prescription. Drugs are
shipped across the international borders without any prescription and approval
from the concerned authorities in the Illegal international trade through
e-pharmacy. The
e-pharmacy concept has been specifically notified in many of the largest
economies also. E
pharmacy is beneficial to customers in many such ways such as Consumer
convenience, Consumer access, Consumer education, Data records, Medicine
authenticity, Transaction records, Data analytics, Industry sustainability etc.
An online pharmacy model will enable existing pharmacies to start online
operations . They serve a broader set of customers, or a network of pharmacies
integrating to one platform and accessing a broader customer base while also
ensuring that the inventory is consolidated. Online pharmacies have the
technology infrastructure to provide value added information to consumers. Here
which include drug interactions, side effects, medicine reminders, and
information on cheaper substitutes.
The small sector of organized pharmacy
retail in India would get a huge boost and a full industry can be transformed
by leveraging the internet in a smart way. Internet-based transactions are well
aligned to address key known issues in pharmacy retail. They track for
authenticity, traceability of medicine, abuse prevention, addressing
consumption of drugs without prescription, tax loss and value added services
for consumer empowerment in healthcare. An online pharmacy aligns very
well with national development objectives. They have clear and tangible benefit
to consumers as well as the industry. It has been seen that growth of ecommerce
and retail are complimentary and reinforce each other across the world. For more
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