If we are a pharmacist or doctor, or are able to employ or partner with
one, and we have the financing necessary for getting properly licensed and
insured, then we can provide a valuable online pharmaceutical store.
Be more bothered about its risks and merits, however. Online pharmacies have a
sketchy reputation, and for good reason. Take care to establish reputation and
be prepared to spend heavily on marketing to overcome this market resistance.
Set up the online
store. This is both our dispensary and our primary marketing tool, so make
it a good one. Be very clear about where our pharmacy is physically located and
authorized to do business, and what kinds of prescription drugs we do and do not
sell. Ensure that our site does not redirect customers to any website outside
our control, it is one of the needed thing here. And since we'll be taking
credit card orders, we may have to worry about the Internet security
precautions and audits required for meeting Payment Card Industry legal
standards.
Market the business. Take great care to
emphasize the legitimacy of our site, and only advertise on trusted websites or
in legitimate traditional media. Never send spam emails. It is the surest way
to brand as a scam. The main advantage
of an online pharmacy is that they
provide medialerts discounts, doorstep delivery within a short time, and
validation of prescription through licensed pharmacists. For more
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