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E-pharmacies


Medicines online is the latest trend amongst the Indian patients and consumers. Due to the advancement of technology, access of drugs through Internet become very common. With this increasing trend of buying medicines online, there is also increase in number o online pharmacies. There are several other factors also which fuel the gearing up of epharmacies and here there include the increased number of netizens, long term illness patients and increased chronic diseases. The advent of technology leads the offline shopping switches to online mode. Chronic diseases and long term illness patients are increasing in India day-by-day. Thus one can say this is the high time for the e-pharmacy model to grow with increasing, smart phone users and patients.


Certain forces for popularity of e-pharmacies are time saving, money saving, 24/7 access, transparency, convenience, etc. Other factors also include cost, quality, availability, services, legality, low e-tailing penetration and high drugstores/pharmacies market penetration, etc will also decide the success of e-pharmacies. We expect better and quicker services from e-pharmacies and at the same time, we don’t want to compromise with quality and safety of drugs which is the main thing.

There include certain difference between the sale of common consumer goods and drugs/medicines. Patients or consumer are not in a state to select a drug of his/her choice; which is possible only in case of other goods. Basically there is no much more difference between the online and offline pharmacies and here both models pose similarities in operations. The most noted difference between the two is the delivery of drugs to the end users. Online stores are operated via the internet in contrast to the offline stores. Three types of models of e-pharmacies exist in India organized, non-organized and illegal. There are two models which operate in this category, first one include the market place model, where a technology company connects neighbourhood licensed pharmacies to the end user. Next the inventory based model, where e-pharmacy is the online service of an offline licensed pharmacy. For more


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